Marta Plana

Digital Strategy Advisor

“Technology enables us to improve and innovate continuously”

Without a doubt, the COVID-19 crisis is triggering far-reaching change in the digital ecosystem which is marking a turning point for many businesses. In order to survive, companies are going to have to be able to adapt for a new era. The digital economy will come out stronger at the other end of the health crisis, which has essentially accelerated digital transformation and provided us with an excellent opportunity for future-proofing the business landscape.

In the current situation which is ushering in a a world in which technology will shape life, I help companies by offering them strategic assistance with their digital transformation so that they can evolve their business models, create opportunities for value creation and pinpoint new sources of income. My professional experience has equipped me with strong analytical skills when it comes to efficiently managing strategic, operational and business impacts.

Let’s turn this crisis into a real opportunity.


Barcelona, 1978.

  • Senior Business Executive Programme – PADE (2020), IESE Business School, Madrid.
  • Juris Doctor from Nova Southeastern University (summa cum laude).
  • Law graduate from Barcelona University.
  • Course at Stanford University. Technology, start-ups and private equity in the tech sector.
  • Course at the London School of Economics and Political Science. European Union Law and Economy.
  • Languages: Spanish, English and Catalan.

Marta Plana is a lawyer with expertise in digital transformation. She advises fintech players and other start-ups at the international level. She is highly skilled at negotiating and crafting technology-centred business development for start-ups, private equity firms and larger enterprises. Marta has a strong entrepreneurial spirit, as is evident in her track record starting up innovative companies within the digital ecosystem.

She has served as General Secretary and member of the board of Barcelona Football Club, where she also discharged executive duties and ran the Barça Innovation Hub; She is currently a Fellow of the Aspen Institute Spain and collaborates actively with Bits Sin Fronteras, an NGO that works to bring educational opportunities to Africa.

Marta started out her career at multinational enterprises such as Baker & McKenzie, Microsoft Corp. and Osborne Clarke. Between 2011 and 2013, she served on the board of Spain’s telecommunications watchdog, currently known as the CNMC. She later co-founded Digital Origin (Pagantis), a fintech company, where she worked as General Counsel until mid-2018.

Marta gained much of her professional experience in Silicon Valley, where she advised several high-tech start-ups, participating in the creation of some of them.

She has also sat on the board of the business association Círculo de Economía and worked as VP of Regulation at Cabify. She co-authored the White Book on the Fintech Sector presented before the Business Committee of the House of Deputies in 2017.


Digital technology law and regulations at the international level; benchmarking.

Negotiation and technology-centred business development for start-ups, private equity firms and larger enterprises.

Fostering of digital economies in the markets. Extensive experience as investor and entrepreneur.

Business consultancy in digital transformation and fintech field.



of digital management to assess a company’s starting level of transformation.



of digitalisation scenarios: observing, analysing and anticipating the socio-economic changes implied by technological innovation.



of change designed to guarantee target-based transformation, profitability growth and quality in the digital ecosystem.



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